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Privacy Policy

Easy Trim Roofing and Construction Products Limited

Privacy Notice and Cookies Policy for Website and Customers

Easy-Trim Roofing and Construction Products Limited, a company registered in England and Wales (Company number 05367593) and having its registered address at Unit 12b Metcalf Drive, Altham Industrial Estate, Accrington, BB5 5TU (“we”, “us”, “our”), is committed to protecting the privacy and security of your personal information.  This Privacy Notice outlines how we collect and use the information that we collect from you through your use of our websites (at www.easy-trim.co.uk , www.polyurecoat.co.uk , www.easy-trimroto.co.uk the “Sites”), and as one of our customers.

The purpose of this Privacy Notice is to make you aware of how and why your personal information will be collected and used by us; predominantly for the purposes of the performance of our contract with you as our customer, and for how long it will usually be retained. It provides you with certain information that must be provided under the General Data Protection Regulation ((EU) 2016/679) (GDPR) and the Data Protection Act 2018 (DPA).

This Privacy Notice sets out how we use information relating to our customers, prospects, visitors to and users of the Sites and people who interact with or do business with us (such as our suppliers) (“you”, “your”).  In these cases, we will be the “data controller” for the purposes of GDPR.

It is important that you read this Privacy Notice, together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal information about you, so that you are aware of how and why we are using such information.

Data Protection Principles

There are six overarching principles of the GDPR with which we will ensure compliance when processing your personal data:

  1. Using the data lawfully, fairly and in a transparent way;
  2. Collecting the data only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes;
  3. The data is relevant to the purposes we have told you about and limited only to those purposes;
  4. The data is accurate and kept up to date;
  5. The data is kept only as long as necessary for the purposes we have told you about;
  6. The data is kept securely.

What data is collected?

We collect information from you when you contact us, engage us for services, contract with us or use the Sites. We will collect, store, and use the following types of personal information about you:

  • Contact details such as name, title, mailing address, delivery address, email and telephone number;
  • Demographic information such as postcode, preferences and interests;
  • Bank and transaction details such as details about payments to and from you and other details of products and services you have purchased from us;
  • Technical information such as includes IP address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access the Sites;
  • Information about our service to you, purchases or orders made by you, your preferences and any feedback you give us; and
  • Other information relevant to customer surveys and/or offers.

We do not normally collect “special categories” of sensitive personal data from our customers, suppliers or users of the Sites. In the event you provide us with any special category data, we will take extra care to ensure that your rights are protected.


Where we allow you to post comments on any part of the Sites, personal data such as your name and contact details may be collected.

Use of cookies

Our sites uses cookies to distinguish you from other users of our Sites.  This helps us to provide you with a good experience when you browse our Sites and also allows us to improve our Sites.  By continuing to browse the Sites, you are agreeing to our use of cookies.

A “cookie” is a piece of information that is stored on your computer, tablet or phone to recognise your browser and which records how you have used a website. This means that when you go back to that website, it can give you tailored options based on the information it has stored about your last visit. You can normally alter the settings of your browser to prevent it from accepting cookies.

How do we use cookies?

We may use cookies to improve the way the Sites works and to monitor how people use our Sites. This helps us to understand how people use our Sites so we can develop and improve the design, layout and function of the Sites. The types of cookies we use are explained below:

Strictly necessary cookies

These cookies are essential in order to enable you to move around the Sites and use its features, such as accessing secure areas of the Sites. Without these cookies, certain services and functionality on the Sites, such as remembering items in your basket, cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.

Functionality cookies

These cookies allow our Sites to remember choices you make (such as your language or the region you are in) and provide enhanced features. For instance, a website may be able to provide you with news or updates relevant to the products you buy. These cookies can also be used to remember changes you have made to text size, font and other parts of web pages that you can customise. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised. They do not gather any information about you that could be used for advertising or remember where you have been on the internet.

Third Party Cookies

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services, including those set out below in this Privacy Notice) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of the Site. We also use social media (e.g. Twitter, Facebook, and YouTube) and their buttons to connect with their websites, so please read their cookie use policies to check what information they collect.

The specific third party cookies we use include the following:

youtube.com (embedded content (video))


maps.google.co.uk (embedded content (map))


sharethis.com (social media button)


Email Marketing

Our email marketing may be trackable at an individual level, allowing us to determine, for example, opens and link clicks. This information is generally used to help assess the effectiveness of communications so that, for example, we can send you more of what you like and less of what you do not like.

Google Analytics

The Sites uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”).  Google Analytics uses cookies to help us analyse how users use the Sites. The information generated by the cookie about your use of the Sites (including your IP address) will be transmitted to and stored by Google on servers in the United States.  Google will use this information for the purpose of evaluating your use of the Sites, compiling reports on Sites activity for operators and providing other services relating to website activity and internet usage.  Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.  Google lists the cookies used by their analytics service on the following web page:


How to reject cookies

If you do not wish to receive cookies that are not strictly necessary to perform basic features of our Sites you can set your browser to reject cookies or to tell you when a website tries to put a cookie on your computer.

Note that most web browsers will accept cookies, but if you would rather that we did not collect data in this way you can choose to accept all or some or reject cookies in your browser’s privacy settings.  Rejecting all cookies means that certain features on the Sites cannot then be provided to you and accordingly you may not be able to take full advantage of all our Site’s features. The “Help” menu in the bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-ons settings or visiting the website of its manufacturer.

More information

For more information generally on cookies and how to disable them please go to the Information Commissioner’s webpage on cookies: https://ico.org.uk/for-the-public/online/cookies.

How we will use information about you:

We will use the personal information we collect about you:

  • To register you as a customer;
  • To perform our contract with you, including emailing you to update you as to the progress of your order, and processing any payments;
  • To manage our relationship with you, including notifying your about changes to our contract or services or asking you to provide us with feedback;
  • To personalise your experience by helping us better respond to your individual needs;
  • To administer and protect the business and the Sites;
  • To improve customer service and the Sites through your information and feedback;
  • To make suggestions or recommendations to you about our similar goods or services that may be of interest to you or to contact you for market research purposes;
  • For internal record keeping;
  • To moderate any blog and comments on the Sites;
  • To contact you by email, phone, fax or mail;

Controlling your personal data

You may choose to restrict the collection or use of your personal data in the following ways:

  • Whenever you are asked to fill in a form on the website, we will ask you to let us know whether you want the information to be used by anybody for direct marketing purposes; and
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time.

Why do we need this information?

We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:

  1. Where we need to perform any contract we have entered into with you; and/or
  2. Where we need to comply with a legal obligation; and/or
  3. Where it is necessary for our legitimate interests (or those of a third party), and your interests and fundamental rights do not override those interests.

Generally, we do not rely on consent as a legal basis for processing your personal information other than in relation to sending third party direct marketing communications to you via email or text message.

If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, and related product or service information.

You have the right to withdraw your consent to such marketing communications at any time. If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions in each email.

If you fail to provide personal information:

If you fail to provide certain information when requested either by law, or under the terms of a contract we have with you, we may not be able to perform any contract we have or are trying to enter into with you (for example, to provide you with products).  In this case, we may have to cancel your order but we will notify you if this is the case at the time.

Automated decision-making:

You will not be subject to decisions that will have a significant impact on you based solely on automated decision-making.

Data sharing

Your information, whether public or private, will not be sold, exchanged, transferred, or given, without your consent, to any other person for any reason other than those set out in this Privacy Notice.

We may share your personal data with the following trusted third-parties:

  • The Rocket Science Group LLC (trading as MailChimp) – for the processing of marketing communications and the administration of our mailing list; and
  • Transport carriers – for the processing of customer specific delivery contact information
    • Accolade Logistics Ltd
    • North West Logistics Ltd
    • AM Bracewell transport Ltd
    • Fagan and Whalley Ltd
    • Kenley Distribution Ltd
    • McMurrays Haulage Ltd
    • DX Freight Ltd
    • Woodside Haulage Ltd
  • Own label Marketing Documents & Packaging – For the purposes of promoting customers sales easy-trim will share personal data with our printing companies
    • Bluetree design and print Ltd (trading as Instantprint)
    • Ronset Ltd
    • Thomas Dornan (printers) Ltd
    • Printum Ltd (trading as  Best Printing
    • Solopress Ltd
    • The Cardboardbox company Ltd

All our third-party service providers are required to take appropriate security measures to protect your personal information in line with GDPR and the DPA. We do not allow our third-party service providers to use your personal data for their own purposes. We only permit them to process your personal data for specified purposes and in accordance with our instructions.

Where it is legally required or necessary in accordance with GDPR and the DPA, we may also share your information with:

  • financial organisations;
  • our auditors;
  • survey and research organisations;
  • professional advisers and consultants;
  • police forces, courts, tribunals; and
  • professional bodies.

Non-personally identifiable Sites visitor information may be provided to other parties for marketing, advertising, or other uses.

Third party links

The Sites may contain links to other third party websites of interest. These third party sites have separate and independent privacy notices and cookie policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our sites and welcome any feedback about these sites. You should exercise caution and look at the privacy notice applicable to the website in question.

Data security

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need-to-know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected data security breach and will notify you and the Information Commissioner’s Office of a suspected breach where we are legally required to do so.

Data retention

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Details of retention periods for different aspects of your personal information are available from us at gdpr@easy-trim.co.uk. After the expiry of the relevant period, we will securely destroy your personal information.

What are your rights?

As the data subject, you have specific rights in relation to the processing of your data.

Under GDPR, you have the right to find out if we hold any personal information about you by making a “subject access request”.  If we do hold information about you, we will:

  • Give you a description of it;
  • Tell you why we are holding it;
  • Tell you who it has been disclosed to; and
  • Let you have a copy of the information in an intelligible form.

To make a request for your personal information, please contact us at gdpr@easy-trim.co.uk.

Individuals also have certain rights regarding how their data is used and kept safe including the right to:

  • Object to any processing of personal data that is likely to cause, or is causing, damage or distress;
  • Prevent processing for the purpose of direct marketing;
  • Object to decisions being taken by automated means;
  • In certain circumstances, have inaccurate personal data rectified, blocked, erased or destroyed;
  • Transmit your personal information electronically to another organisation in certain circumstances;
  • Where the processing of your data is based on your explicit consent, you have the right to withdraw this consent at any time. This will not affect any personal data that has been processed prior to withdrawing consent; and
  • Claim compensation for damages caused by a breach of GDPR or the DPA.

If you believe that any information we are holding on you is incorrect or incomplete, please contact us gdpr@easy-trim.co.uk.


If you have a concern about the way we are collecting or using your personal data, we would ask that you raise your concern with us in the first instance by contacting us at gdpr@easy-trim.co.uk. Alternatively you can use contact form available on the Sites.

Alternatively you can make a complaint to the Information Commissioner’s Office at https://ico.org.uk/concerns/ or write to Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Changes to this Privacy Notice

We reserve the right to update this Privacy Notice at any time; we will post those changes on this page, and/or update the Privacy Notice modification date below. You should check this page from time to time to ensure that you are happy with any changes.

This policy was last modified on 06/11/2018.